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Your Sensory
Travel Guide

Your Sensory Travel Guide. The world is our home and the 96th latitude from where we guide you. At 96NORTH®, we accompany your sensory journey. Our fragrances are designed to create a space for your senses to travel wherever they want to go.

We take you there.

Explore the world’s most beautiful places from the comfort of your home. Let your mind travel as the rich aromas of our candles invigorate your senses.

Our mission is to awaken the explorer within. At 96NORTH®, we carefully elaborate naturally-scented products to let your senses travel beyond physical space.

Origin Story

Immersed in the wild nature of Canada, high up in the north, a father and his daughter went on a quest to capture the scent of nature. To them, nature was where they could reconnect to themselves. It was the environment they naturally anchored into the present moment. It was where they closed their eyes and let their senses gift them beautiful moments of carefree daydreaming. ‘What if we could travel to any place just by the means of fragrance?’, they asked themselves. ‘What if we could slow down life just a bit by using our sense of smell? What if something as simple as lighting a candle could bring back a calming memory or spark our inspiration anew? For both father and daughter, celebrating nature went hand in hand with protecting it. Thus, it wasn't the ordinary way they wished to bring their vision to life. Scented candles known by then were made of paraffin, which produced toxic benzene and toluene when burned. They saw no sense in creating something harmful to human health and noxious to nature. Instead, their desire was to capture the wild, beautiful essence of nature and lift the spirit of those who came in touch with its fragrance. When they found a way to elaborate scented candles with pure soy wax and lead-free wicks, 96NORTH® was born. As the epitome of their truest desire, each and every fragrance incites the senses to go on a journey into the lustrous wild.